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• Guiding teams through the messy bits — music licensing, IP, legal, contracts, and all the other fun paperwork nobody wants to touch.

• Finding the right tracks, whether it’s a billboard name, a basement genius, or a

label that still answers emails.
 

• Building and curating playlists, music libraries, and asset banks that actually get used.
 

• Leading creative and audio teams — hitting deadlines without killing the vibe.
 

• Locking in a project’s sonic style and making sure it stays that way through the chaos.
 

• Writing, producing, and designing original music and sound that doesn’t sound like stock audio.
 

• Working alongside artists, producers, and designers to figure out what the project really needs.
 

• Handling the business side — labels, talent, clients, vendors — keeping everyone on the same page.
 

• Managing and cleaning up messy libraries, naming conventions, and audio assets so you don’t have to.
 

• Mixing, editing, mastering, and implementing music and sound across every type of media.
 

• Running VO sessions and coaching voice talent so the read actually lands, and sounds natural.
 

• Fixing broken workflows and building better ones before anyone burns out.

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